EleniaHaHa - Whats Mobbing Next

WHAT’S MOBBING NEXT?!

EleniaHaha's laughing out MOBBING loud let her take us into the 187 future...

By Henrietta Darko

CEO: EleniaHaha                                             The 187 Mob

Dress: Gina Gado                                              Styled by: Shenika

From the Ratchet Hoop to No shade Ldn to THE MOB Merchandise. Young London, Greek Cypriot and entrepreneur in her early twenties Eleniahaha has had the 187 queens and their one and only princess Larrissa hitting social media by storm from early last year, causing controversy and absolutely changing the game for young, open minded business girls and women of today.

Being kicked out of two secondary schools one being Tolworth girls’ school and the other Chessington community college, Elenia went on to studying two hours a day at a PRU centre where she was frustrated at the fact she had to carry on with her GCSE studies. In the end she found herself obtaining an A in religious studies and D’s in her other subjects that were foundation level  as a grade C was the highest grade she could achieve on her exam papers. After finishing at the PRU Elenia went on to studying at the fashion retail academy in Oxford Street where she studied fashion for a year. She then went on to DBA and studied events management, leading her to study music production and music business which then moved her onto her Djing career she is working on now with the MOB.

Even though she did not stay in school and was always rebellious throughout her teen years, Elenia continues to advice and teach young girls to stay in school and stay focused. So they can achieve their dreams and goals in the future.

Starting out her MOB ideas from her bedroom, Elenia had massive goals for this brand. Being the CEO and founder of the 187 MOB, herself and co-founder Shenika better known as Shefleeka worked hard to create the brand from designing garments, creating an introduction video to the MOB and now their own MOB merchandise that was modelled by Profile Model Managements up and coming Indonesian Instagram sensation Fifi Anicah.

My first thoughts of the MOB were that they were amazingly creative, funny and very business minded. I must say they all have their own personality. Elenia the outgoing and outspoken, Shenika the shy but strong minded, Larrissa the funny and reserved then Stella the multitalented and elegant. They all bring something different to the table for the brand, and that’s why I feel they are doing so well with this movement.

We must say Tolworth girls’ and Chessington community college lost out on a business diamond.

Maybe this is why young people all around England are fanatic about the MOB? Here Elenia explains the MOB, their clothing line, accessories, upcoming launches and their future.  

What is the 187 MOB?

It’s a lifestyle brand, it’s like a tree. The trunk of the tree is the clothing line and then it branches off into the Djing that I do, I released a summer mix earlier this summer and did a bit of work with BBC 1Xtra. It then takes us to Shenika; she is the head of design. Then Larrissa, my sister who is looking at going into music and has her own blog now where she’s getting over forty- five thousand views and has over two thousand subscribers in just a month on only her first video. Last but not least we have Stella the aspiring sophisticated lingerie model.

Do you feel you are fulfilling the goals you have set yourself as a brand?

Yes, I am definitely starting to. A year and a half ago I always knew I wanted to start movements and become as big as Pdiddy or even DJ Khaled. I may not be there now but I am getting there with little steps for eg, being able to inspire young women in their teens, going out for food in restaurants I want, eating the food I want, going on holidays abroad I never imagined I could ever go on.

How did the Ratchet hoop and No shade LDN come about?

These projects were completely separate to the 187 MOB brand. I was out one day in Brick Lane this was about nine in the morning, and I was looking around being inspired by the vintage accessories and clothes, I then thought about the old school hoop earrings and It just clicked I rang Larrissa up straight away like I have this sick idea etc, It was a very successful project so we will be starting up a brand called bouji room for the two accessory lines. You can see these accessories worn by singer/actress Paigey Cakey and also actress Chelsea Healey.

Is it just going to be online retail or are you looking at retail stores as well?

I’ve always wanted an online movement, from the beginning I’ve always thought how I can make good use of this piece of technology that we all use day in and day out. Now I’m making money from social media. I get paid to post the things I post on a daily. I’ve studied marketing so I also used my skills from there to get me where I am today but yes we will be in a high street store as well.

What should we be expecting next from the 187 MOB?

We have a feminine line coming out soon, we’ve given you the merchandise line which is full of jumpers and sweats but that isn’t what we rock on a daily. We love wearing feminine garments so we just want to give a little taste of that. We have three weeks left until our MOB merchandise is being launched at fresh laces London featuring a whole section for the MOB in the shop. We will as well be collaborating with other brands and there will be show appearances. There is so much more for the MOB to showcase to the world and our fans.

187MOB

“People forget the intro to that 187 MOB video. The Chinese ladies at the start of the video were

wearing clothes me and Shenika designed. We picked the fabric and created everything. We really

just wanted to cause a bit of controversy in the game and we were triumphant in doing so, what

we’re piecing together at the moment for the brand will definitely come with harsher criticism we’re

going to be on television screens soon. We just want to inspire people because we are young

 ladies who grew up with nothing, came from nothing and we 

believe we are trying to make

something of ourselves whilst uplifting women at the same time. I and shenika are not from an

educational background but we’re showing females you can take yourself to higher places with a

 positive mindset and hard work no matter your background.

Never let anyone tell you your goals are to big and unrealistic because with a positive mindset you come closer to living your fantasies you are then in the position to live better and bigger fantasies!
Attract the life you want to live by your thoughts.
- imnotbait

I and shenika have big plans so it means the brand has massive movements for the future, our goals

don’t stop here they are tremendously crazy and we know we are going to fulfil them. Through this

we are showing females we don’t care what the negative people say about us. We don’t stick to the

rules whether it’s what our opinions are, what we do or what we post. We’re creating social change

in our steps to success and motivating women to be independent. Getting their own source of

income and not having to depend on a man for anything. It’s all about being able to work for

 ourselves. I’m creating a business from our lifestyle. The way we live is good, we’re not rich, we

weren’t born rich we’re just trying to become successful for freedom. We eat well and we go to nice

 places all because of our mindset because you attract what you want by being what you want. We

 are coming from a good place there’s things we do that people don’t see on their screens for

example when we interact with the homeless, it’s an intimate time there’s no need for us to get our

cameras out at that point because that wouldn’t be natural and people would know that wasn’t

 coming for a genuine heart.”

--The 187 future looks very bright; we hope to see a lot more from this booming lifestyle brand --

I wish the best for these amazing girls and their unique lifestyle brand. Keep up the fabulous work!

You're Inspiring a lot of women out there.

Links to the MOBS clothing site, instagrams and twitters in above feature;









#StaySlayin ~ #SlayinDolls ~ #EmpoweringWomen ~ #187MOB






Slayin In High Definition x